AppleInsider is supported by its viewers and will earn fee as an Amazon Affiliate and affiliate companion on qualifying purchases. These affiliate partnerships don’t affect our editorial content material.
Apple might launch a brand new Apple TV {hardware} mannequin within the second half of 2022 with a probably cheaper price tag, in response to analyst Ming-Chi Kuo.
Kuo made the prediction in a tweet Friday, claiming that Apple will launch a brand new Apple TV mannequin that “improves value construction” within the second half of the 12 months. That means a cheaper price level.
The analyst goes on to say that he believes Apple’s “aggressive technique” of integrating {hardware}, content material, and providers may assist the iPhone maker shut the hole with its TV {hardware} rivals. It isn’t clear what knowledge factors he bases the declare on, nevertheless.
There’s a pricing and marketshare hole. Market share reviews point out that the Apple TV trails behind different cheaper streaming gadgets like Roku, Amazon Fireplace TV, and Google Chromecast. Good TVs are additionally complicating issues and taking market share from all streaming gadget makers.
This isn’t the primary time that we have heard rumors of a less expensive or lower-cost Apple TV mannequin. Nevertheless, reviews have indicated that Apple might have as soon as scrapped plans to introduce a less expensive TV streaming stick as a result of it thought it might smash its premium popularity.
The present Apple TV 4K mannequin begins at $179 and the previous-generation Apple TV HD prices $149. Most different streaming gadget makers have choices that retail for a lot much less, together with choices below $50.
