PhatMojo and Roy & Charcoal are becoming a member of forces to develop a brand new line of toys impressed by the Rainbow Buddies online game. Together with the upcoming line, which releases this spring, their partnership additionally brings client product licensing and retail improvement to the Rainbow Buddies model.
Because it launched as Roblox’s latest horror thriller expertise final June, Rainbow Buddies’ monster-filled journey has been performed in additional than 180 international locations. Simply months after the sport’s first chapter was launched, the multiplayer recreation has already amassed 1 billion performs. Constant content material from its loyal group of followers on Youtube has given Rainbow Buddies its spot as one of the vital buzzed-about video games of the yr.
The upcoming toy line will embody plushies, motion figures, collectibles, and playsets. Roy & Charcle and PhatMojo might be giving followers within the UK a primary take a look at the brand new line on the London Toy Honest this week. They’ll even be displaying off their new merchandise on the Spielwarenmesse worldwide commerce truthful in Nuremberg, Germany subsequent week. The brand new line will come simply in time for Rainbow Buddies’ anticipated latest chapters, that are set to launch later this yr.
Los Angeles-based PhatMojo focuses on toy administration, model administration, recreation publishing, and e-commerce. They’ve created the same toy line for the 2020 Roblox horror recreation PIGGY. In 2018, the corporate printed the cell recreation Flexible In Nightmare Run in partnership with builders Joey Drew Studios and Kindly Beast.
